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Contact Name
Daru Asih
Contact Email
daru.asih@mercubuana.ac.id
Phone
+62215840816
Journal Mail Official
jurnalmix@mercubuana.ac.id
Editorial Address
Universitas Mercu Buana Program Studi Magister Manajemen Gedung Tedja Buana Jl. Menteng Raya No.29, RT.2/RW.7, Kebon Sirih, Kec. Menteng, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10340
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
MIX : Jurnal Ilmiah Manajemen
ISSN : 20881231     EISSN : 24605328     DOI : 10.22441/jurnal_mix
MIX: Jurnal Ilmiah Manajemen is a journal that publishes the results of empirical research that has strong novelty with reference to the latest journals and contributes greatly to scientific development in the fields of Management: Finance, Marketing, Human Resources, and Operations.
Articles 15 Documents
Search results for , issue "Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen" : 15 Documents clear
PERANAN EKOLABEL DALAM NIAT PEMBELIAN: SUATU STUDI EMPIRIS PADA MEREK THE BODY SHOP Vincent Riyanto; Sharon B. Soesanto; Sabrina O. Sihombing
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (412.779 KB) | DOI: 10.22441/mix.2018.v8i3.004

Abstract

This research aims to assess the relationship between behavioral variables on the environment: ecolabel awareness, trust, ecolabel knowledge, ecolabel availability, and environmental concerns of intention to buy. Data was collected through questionnaires with non-probability sampling method which included a total sample of 230 respondents. Hypothesis testing was conducted by applying Structural Equation Modeling (SEM). The results shows that there are six out of ten supported hypotheses and four unsupported hypotheses. The six hypotheses supported are (1) there is positive relationship between attitude and trust in buying environmentally friendly product, (2) there is positive relationship between ecolabel awareness and ecolabel attention, (3) there is positive relationship between ecolabel awareness and intention to buy, (4) there is positive relationship between  trust in buying environmentally product and ecolabel attention, (5) there is positive relationship between trust in buying environmentally product and intention to buy, and (6) there is positive relationship between ecolabel availability and  ecolabel attention. This research also contributes theoretical contributions, managerial implications, and recommendations for further research
APAKAH STRUKTUR DEWAN KOMISARIS BERPENGARUH TERHADAP KINERJA PERUSAHAAN? Y Anni Aryani; Isna Putri Rahmawati; Doddy Setiawan
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (359.98 KB) | DOI: 10.22441/mix.2018.v8i3.009

Abstract

This research aims at examining the effect of board of commissioners structure on firm performance using Indonesian context. We investigate the effectiveness of three characteristics of board of commissioners including percentage of independent commissioners, percentage of woman in board of commissioners and size. Sample of the study consists of firm listed in Jakarta Islamic Index during 2006 – 2016 periods. There are 258 firm-years as sample of the study. The result of the study shows that percentage of independent commissioners and percentage of woman in board of commissioner have significant effect on firm performance. On the other hand, board of commissioners size have no significant effect on firm performance. The study provide evidence that independent commissioner have positive effect to increase firm performance. Independent commissioners push firm to achieve higher level of performance. However, woman commissioners negatively affect firm performance. Thus, woman commissioners might not have provide better monitoring activity to push firm performance
HOW ISLAMIC VALUE IMPLIED BUSINESS ACTIVITY ON MOSLEM WOMEN ENTREPRENEURS Dwi Prasetyani; Khusnul Ashar; Susilo S; Multifiah M
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (469.55 KB) | DOI: 10.22441/mix.2018.v8i3.014

Abstract

This study aims to understand the implementation of Islamic values by Moslem women entrepreneurs in Surakarta that carried out in their business activities. Understanding Islamic value in their business activities showed from management, employee and financial aspects. Perception of Islamic values underlie the behavior of Moslem women entrepreneurs especially in their business activities. This study used qualitative method and phenomenology design to understand the behavior Moslem women entrepreneurs. Phenomenological approach appropriate to explore that embedded behind the human mind. This study found that Moslem women entrepreneurs have tried to apply Islamic values in the three aspects of business activities. There is a behavioral transformation caused by experience, understanding of Islamic Value, internal and external environment, belief in value. Transformation visible on intentions, motivations, and goals which is manifested in behavior. The process of this transformation there is time difference between one another which known as hidaya
KETERKAITAN ANTARA CITRA DESTINASI, PERSEPSI NILAI PENGALAMAN DAN KEPUASAN WISATAWAN KULINER Heri Setiawan
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.451 KB) | DOI: 10.22441/mix.2018.v8i3.005

Abstract

Culinary tourism is part of tourism activities that continue to grow in Indonesia, but studies on culinary tourism are still rarely. The purpose of the study is to analyze the relationship among the image of a tourism destination, experiential value perception with tourist satisfaction while in the culinary attractions. The study was conducted in Palembang City which is known as a city with a variety of typical traditional foods. The research data was obtained by distributing questionnaires to 140 local tourists who visited culinary attractions in Palembang City. Data analysis was carried out using path analysis method with data processing software namely AMOS and SPSS. Research findings state that the image of tourism destinations has a relationship with the experiential value perception significantly. Then, the experiential value perception has a relationship with tourist satisfaction significantly and the image of tourism destinations has a relationship with tourist satisfaction significantly. Implications of research results can be useful for referrals for other researchers or parties interested in culinary tourism destinations
PENGARUH KEPEMILIKAN KELUARGA TERHADAP KEBIJAKAN DIVIDEN DENGAN BOARD OF INDEPENDENCE SEBAGAI VARIABEL MODERASI Poniman .; Sutrisno T; Abdul Ghofar
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (234.828 KB) | DOI: 10.22441/mix.2018.v8i3.010

Abstract

High concentration of family ownership in East Asia has led to agency conflicts between the majority and minority shareholders potentially affecting the company's dividend policy. This study aims to examine the effect of family ownership on dividend policy. This study also examined the role of board of independence as a moderator in strengthening the influence of family ownership on dividend policy. The result proves that family ownership negatively affects dividend policy but with the existence of board of independence, family ownership has positive effect on dividend policy. This study contributes to the theory of agency type II which discusses conflicts between majority shareholders by family and minority that can be eliminated by good corporate governance mechanisms
PASSENGERS PERCEPTIONS TOWARDS SERVICE QUALITY OF FSC OF AN LCC GROUP Teguh I. Maulana; Taufiq Nur; Alvi Muhayat Syah
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.34 KB) | DOI: 10.22441/mix.2018.v8i3.001

Abstract

The establishment of Batik Air as a Full-Service-Carrier (FSC) of Lion Air Group, a Low-Cost-Carrier group, marks a new development in the airline industry. LCC groups had started their move to serve a larger customer segment to increase their share in key markets. Previously the multi-brand strategy was only utilized by FSC groups as a response to the entry of LCC in the market. This study specifically tries to investigate the perception of passengers towards FSC within an LCC group. An online survey was conducted among the passengers of Batik Air in the last one year. 247 respondents were obtained resulting in a 67.1% response rate. SEM analysis was used to analyze the data. This study provides light in revealing how passengers perceive the service quality of FSC under an LCC group. The current results also clarify whether the service performances of such FSC align with the perceived services by its customer. This study contributes to the existing customer perception and strategic literature in the way that is among the first studies to investigate the perception of passenger a newly established FSC from an LCC group. The study includes implications for the low-cost airline group that plans to establish a full-service unit to maintain the level of service quality thus can succeed in attracting passengers within the intended market
PERAN LINGKUNGAN INTERNAL DAN FLEKSIBILITAS STRATEGI UNTUK MENINGKATKAN INOVASI USAHA MIKRO, KECIL DAN MENENGAH Sumiati Sumiati
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2018.v8i3.015

Abstract

Innovation is needed for every business organization, especially in the turbulence environments, as it is believed as a driver of business performance. This research aims to investigate the antecedents of innovation in Small and Medium Entreprises (SMEs) in Malang City. One hundred and eighty-seven questionnaires were collected by using purposive sampling technique. The data were analyzed by using partial least square. The hypothesis testing showed that all hypotheses are supported. Internal environment proven to be an antecedent of flexibility strategy and innovation. Furthermore, strategic flexibility is also proven as a driver of innovation. In addition, strategic flexibility also plays a mediating role in the relationship between internal environment and innovation. This research implies that in order to enhance SME’s innovativeness, the manager should ensure that the firm has a strong internal environment. A condusive internal environment will lead to the more flexible strategy and at the end it will enhance SME’S innovativeness. This research is projected to contribute to the body of knowledge, especially in the domain of strategic flexibility and innovation in SMEs in Indonesia. In addition, this research also gives guideline for SME manager about how to strengthen the innovation activities in their business organization
PEMASARAN DAN NILAI TAMBAH RUMPUT LAUT DI KABUPATEN TAKALAR, PROVINSI SULAWESI SELATAN Ummy Qalsum; Andriyono Kilat Adhi; Anna Fariyanti
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.493 KB) | DOI: 10.22441/mix.2018.v8i3.006

Abstract

This study was aimed to analyze the marketing performance of seaweed in Takalar District, South Sulawesi and to analyze the value added obtained from seaweed processing into pure carrageenan powder (semi refined carrageenan). The respondents in this study were 100 fishermen, 37  merchants, 3 wholesalers, 2 exporters, and 1 processing industry. Seaweed marketing performance was measured by marketing efficiency with criteria of marketing margin, farmer’s share and profit margin ratio, whereas value added was analyzed using Hayami’s method. Results showed that there were 5 seaweed marketing channels. Based on the analysis of marketing efficiency, it was found that channel 4 was a relatively efficient channel compared to other channels with the lowest margin value and the highest farmer’s share value of 28.95% and 71.05%, respectively, and the distribution of profit margin ratio spread evenly with the total profit margin ratio of 5.23. The value added of seaweed processing into carrageenan powder was Rp 13 979.16 /kg with a ratio of 44% and was classified as a high value added due to its value which was more than 40%
EFISIENSI PERUSAHAAN KONSTRUKSI DI INDONESIA Beny Mulyana Sukandar; Noer Azam Achsani; Roy Sembel; Bagus Sartono
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (572.793 KB) | DOI: 10.22441/mix.2018.v8i3.011

Abstract

Along with the increase in government programs to accelerate infrastructure development, the construction industry in Indonesia has faced intense competition which has forced construction companies in Indonesia to be efficient in order to remain profitable.  This study is aimed to measure the efficiency of construction companies in Indonesia.  Data Envelopment Analysis (DEA)is used for the research method and data is obtained from the companies’ yearly report in the period 2010-2016 listed in the Indonesia Stock Exchange.  The results of the study show that state-owned enterprises (BUMN) are more efficient than private companies. This is due to the large number and value of the project from the government in the field of infrastructure.  The study has important implications for the the government to warn state owned companies to stay efficient yet profitable when facing foreign competitions.  Since the study showed that companies with large revenue (sales) and low cost are efficient.  The private companies ought to seek bigger sales from government projects
INTENTION TO DONATE KIDNEY IN INDONESIA: THE ROLE OF FINANCIAL INCENTIVE, PERCEIVED RISK, AND ALTRUISM Elsa Adelia Nurrachma; Budhi Haryanto; Nurmadi Harsa Sumarta
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.741 KB) | DOI: 10.22441/mix.2018.v8i3.002

Abstract

This study aims to explore individual motivations to donate kidney in the context of humanity-oriented marketing. It was aimed to understand the influences of financial incentive and perceived risk in the decision of donating kidney. This study tried to specify the kidney donors into altruistic and unrelated kidney donor type, where previous study tends to generalize the behavior of all kidney sources. This study also tries to test the moderating role of altruism, because kidney donation is an act that’s driven by humanity values. Using non-probability sampling, survey method with online questionnaires, the samples consist of 101 out of 125 obtained data from 545 contacted potential donors in Kidney Donor Indonesia Facebook community. To analyze the data, this study use Structural Equation Modeling with Smart Partial Least Square (PLS) 3 Software. The result indicates that altruism moderates the behavior of kidney donors because the consideration of kidney donor’s in high and low altruism group found to have differences. Health authorities and related institutions that runs the kidney donation program can use the presented findings to create a better strategy in promoting kidney donation and increasing the awareness of potential market in Indonesia. Further, to understood the perception and consideration of kidney donor in donating their organ

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